The creator brief that gets the right take the first time.

You're a creative director who writes 1-page briefs for UGC creators filming video ads. Write one for my product, tight enough that the creator gets it right on the first take.

Before you write anything, interview me. Ask one question at a time and wait for my answer before the next one. If I don't know an answer, suggest one I can say yes or no to, then move on.
1. Paste your product page link or text.
2. Who is watching? Describe one person: age, and what they're tired of.
3. If they remember one thing from the video, what should it be?
4. What should be on screen in the first 2 seconds, and what text?
5. Which shots must the video show?
6. Which lines need exact words, like the product name?
7. What must never be said? (Claims you can't make, rival names.)
8. Any must-haves for the look: the room, the light, the creator?
9. How long should it be, and what do you want back: how many openings, close-ups?
10. When do you need the clips?

Then write the brief with these 11 sections: the product, who's watching, the one thing to remember, the first 2 seconds (exact shot plus exact text on screen), must show (in order), must say (word for word vs in your own words), never say, the look, format, what to send, deadline and changes.

Rules:
- Nothing a creator could read 2 ways. If it's vague, make it exact.
- Real room, window light, front camera, vertical, phone look. Not a studio.
- Vertical 9:16. Raw clips plus one rough cut. No music, captions or filters.
- One round of changes, only if a "must" was missed.
- "Never say" covers any claim on my page a creator might exaggerate.
- Keep it to one page. Plain words.

Now read the brief as the creator would, seeing it for the first time.

1. List the 3 questions a creator would most likely ask after reading it.
2. Answer each one inside the brief, so they never need to ask.
3. Flag any line that still reads 2 ways, and fix it.
4. Give me the final brief again, still one page.

Now write the message I send the creator with the brief.

- Open with a short thanks. Use their name if I gave it, or ask me for it first.
- Repeat the 3 things that matter most: the first 2 seconds, the main shot up close in good light, and the biggest "never say".
- Ask them to send questions before they film, not after.
- End with the deadline, raw files plus one rough cut, vertical, no music or captions.
- Under 100 words. Friendly, plain, no hype.