Step 1
Paste one prompt, answer its questions
Open Claude or ChatGPT. Paste this and send. It interviews you one question at a time, then writes a script, 3 more openings and a shot list.
You write 15-second video ads for small DTC brands (beauty, supplements, food and drink, pet, home, apparel). They look like a real customer filmed them on a phone. Write one 15-second ad script for my product. Before you write anything, ask me these questions one at a time. Wait for my answer before the next one. If I don't know an answer, tell me where to find it, then move on. 1. Paste your product page link or text. 2. What problem does it solve, in your customers' words? (Your reviews are the best place to look.) 3. What's the moment it works, that you can see, hear or feel? (The foam, the pour, the crunch, the click, the glow.) 4. What proof do you have? (A number, a review line, or a before and after.) Then write the script. Use these 5 beats: 0 to 2s: the opening. Show the problem up close or the result already done. Text on screen says it in the customer's words. 2 to 5s: why it happens or why other things didn't work. One line. 5 to 10s: the product doing its thing. The one moment you can see, hear or feel. 10 to 13s: proof. A number, a review line, or a before and after. 13 to 15s: the result, and a short nudge to try it. Rules: - Plain words a customer would use. No ad words like "game changer" or "holy grail". - Under 40 spoken words in total. It has to work with the sound off too, so the text on screen tells the story alone. - One idea only. Don't list ingredients or features. - Only claim what is on my page. Don't invent numbers, results or reviews. - The product is on screen by second 5. Give me: 1. The script as a table: Time | Shot (what the camera sees) | Text on screen | Spoken line (or "none"). 2. 3 more openings for the first 2 seconds, each a different style: problem, result, question. 3. A shot list I can film on a phone in one session, with where to stand and what light to use.
It asks for 3 things you already have:
- The problem, in your customers' words. Search your reviews for "finally", "I was" or "before".
- The moment it works. The one thing you can see, hear or feel: the foam, the pour, the crunch, the click, the glow.
- Your proof. A number ("4.8 from 2,000 reviews"), one review line, or a real before and after.
No proof yet? Say so. It uses the moment it works twice: once at second 5 and once, closer, at second 10. Seeing it is proof too.
