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Turn your product page into a 15-second ad script.

You need new ads every week and can't keep up. A creator takes a week, and the take still misses half the time. This turns the page you already wrote into a script, a shot list and 3 openings.

  1. 1Pull 3 things
  2. 2Write it
  3. 3Make the shots
  4. 4Check it

Step 1

Paste one prompt, answer its questions

Open Claude or ChatGPT. Paste this and send. It interviews you one question at a time, then writes a script, 3 more openings and a shot list.

You write 15-second video ads for small DTC brands (beauty, supplements, food and drink, pet, home, apparel). They look like a real customer filmed them on a phone.

Write one 15-second ad script for my product.

Before you write anything, ask me these questions one at a time. Wait for my answer before the next one. If I don't know an answer, tell me where to find it, then move on.
1. Paste your product page link or text.
2. What problem does it solve, in your customers' words? (Your reviews are the best place to look.)
3. What's the moment it works, that you can see, hear or feel? (The foam, the pour, the crunch, the click, the glow.)
4. What proof do you have? (A number, a review line, or a before and after.)

Then write the script.

Use these 5 beats:
0 to 2s: the opening. Show the problem up close or the result already done. Text on screen says it in the customer's words.
2 to 5s: why it happens or why other things didn't work. One line.
5 to 10s: the product doing its thing. The one moment you can see, hear or feel.
10 to 13s: proof. A number, a review line, or a before and after.
13 to 15s: the result, and a short nudge to try it.

Rules:
- Plain words a customer would use. No ad words like "game changer" or "holy grail".
- Under 40 spoken words in total. It has to work with the sound off too, so the text on screen tells the story alone.
- One idea only. Don't list ingredients or features.
- Only claim what is on my page. Don't invent numbers, results or reviews.
- The product is on screen by second 5.

Give me:
1. The script as a table: Time | Shot (what the camera sees) | Text on screen | Spoken line (or "none").
2. 3 more openings for the first 2 seconds, each a different style: problem, result, question.
3. A shot list I can film on a phone in one session, with where to stand and what light to use.

It asks for 3 things you already have:

  1. The problem, in your customers' words. Search your reviews for "finally", "I was" or "before".
  2. The moment it works. The one thing you can see, hear or feel: the foam, the pour, the crunch, the click, the glow.
  3. Your proof. A number ("4.8 from 2,000 reviews"), one review line, or a real before and after.

No proof yet? Say so. It uses the moment it works twice: once at second 5 and once, closer, at second 10. Seeing it is proof too.

Step 2

Check the script before you film

The 5 beats every script follows
  1. Opening0-2s
  2. Why2-5s
  3. It working5-10s
  4. Proof10-13s
  5. Result13-15s

15 seconds

  • The first frame shows the problem or the result. Not a logo, not a face saying hi.
  • Mute it in your head. The text on screen still tells the story.
  • One idea. If you can't say what it's about in 5 words, cut.
  • Under 40 spoken words.
  • The product is on screen by second 5.
  • Nothing is claimed that isn't on your page.

Something off? Tell the same chat which line fails and ask it to fix only that.

Want to see it done first? Get 10 scripts we already wrote, one per product type.

Step 3

Make the shots

  • Use the shot list from step 1. Film every shot in one session, same room, same light.
  • Window in front of you, daytime. Front camera, vertical.
  • Close-ups closer than feels right. Filmed on a phone, close, looks real.
  • Film each shot twice. Keep the better one.

Step 4

Test it against your best ad

  • Run it next to your best ad on the same budget, for 7 days.
  • Then put the 3 extra openings on the same body, one ad each.
  • Keep the opening that wins. New openings are the cheapest test you can run.

Unlock the rest of the guide, freeOne email. The rest opens right here, plus a bonus pack of examples.

Next step

Get 2 free storyboards for your store

Send your store link. We pick your best-selling product, look at what's running longest in your category, and send you 2 storyboards for it: every shot, every line, ready to film or hand to a creator.

In your inbox within 2 working days. One pair per brand. No call needed.

Quick answers

Which AI do I paste the prompt into?

Claude or ChatGPT, the free plan is fine. Paste the prompt and answer its questions.

Why 15 seconds?

Short ads get watched to the end and replayed, and you can film one in a single session. Once a 15-second version works, make a 30-second one from it.

Do I need a creator?

No. Half of these work with only hands and text on screen. If you do use a creator, send them the script and the shot list from step 2.

What if my product page is thin?

Use your reviews instead. Search them for "finally", "I was" and "before". That's where your customers say the problem in their own words.

Rather not make them yourself?

We make these for your product

Everything on this page, done for you: we find the ads that last in your category and rebuild them for your product.

  • 9 video ads and 6 static ads, ready to test
  • A test plan: which 3 to launch first and when to cut
  • If none of the 9 videos beats your best ad within 14 days, you get 3 more hooks free.

$450

Want to see the quality first? See what we make

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