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This ad has run 565 days. Here's the playbook.

A 15-second body care ad, live since April 2025 and still running. Nobody talks. You never see a face. The brand runs 3 more copies of it. Here's every shot, why it lasts, and how to rebuild it for your product.

  1. 1Every shot
  2. 2Why it lasts
  3. 3Your version
See every shot

Part 1

Every shot and caption, timed

15 seconds, vertical, filmed on a phone. No voice. A trending song plays low and the text on screen tells the whole story.

  1. Close-up of a leg with small red bumps and a caption0 to 3sThe problem, up close
  2. Scrubbing the leg in the shower4 to 8sThe routine
  3. Product squeezed onto the leg8 to 11sThe product goes on
  4. Smooth, glossy leg11 to 15sThe smooth reveal
TimeWhat you seeText on screenJob
0 to 3sClose-up of a leg covered in small red bumps. A finger points at them."Me feeling insecure in 2023 wondering why I kept getting little red bumps on my skin"Hook: the problem, in the buyer's own words
4 to 8sIn the shower, scrubbing the leg. Lots of lather."Me in 2024 after realising that it's a skin condition caused by excess keratin"The discovery: the problem gets a name
8 to 11sThe product squeezed onto the leg, rubbed in with the hand."And that exfoliating helps minimise the bumps and skin texture"Demo
11 to 15sSmooth, glossy leg. A hand strokes the skin slowly."To leave you with smoother, silkier skin!"Result

Part 2

Why it keeps running

  1. The first frame is the problem, up close. Anyone with those bumps sees their own legs and stops.
  2. "2023 me vs 2024 me" is a story in 2 lines. It needs no talking and no face, so anyone can film it.
  3. It gives the problem a name. People who never knew the bumps had a cause feel understood. Then the product is the fix.
  4. It works with the sound off. The text carries everything, so it works on a muted feed.
The bones, second by second
  1. Problem (then)0-3s
  2. Learned it's X4-8s
  3. Product on8-11s
  4. Reveal11-15s

15 seconds

The bones: problem close-up (then) > "then I learned it's X" > the routine > product on skin > the smooth reveal.

Want it done for 3 other products? Get the full remake kit with 8 openings and the copies playbook.

Part 3

Rewrite it for your product

Open Claude or ChatGPT, paste this and send. It asks you 3 questions, one at a time. You get the 4 shots, 3 more first lines and a phone shot list.

Here is the structure of a 15-second ad that has run for over a year. Rewrite it for my product.

Before you write anything, ask me these questions one at a time. Wait for my answer before the next one. If I don't know an answer, tell me where to find it, then move on.
1. Paste your product page link or text.
2. What problem does it fix, in your customers' words? (Your reviews are the best place to look.)
3. What really causes that problem? Only if it's true and on your page. Say "skip" if not.

Then rewrite it.

The structure:
0 to 3s: the problem up close, with text "Me in [last year] wondering why I kept getting [problem]".
4 to 8s: a routine moment, with text "Me now, after learning it's [the real cause]".
8 to 11s: the product going on, with text "And that [what it does] helps [the fix]".
11 to 15s: the after, same body part, with text "To leave you with [the feeling]".
No talking. Text on screen tells the story. Trending sound.

Rules:
- Keep the beats and the timing. Change the words, the problem and the shots to fit my product.
- Use my customers' words for the problem, not mine.
- Name the real cause only if it's true and on my page. Don't invent medical claims.
- Every text line under 15 words.

Give me:
1. The 4 shots as a table: Time | Shot | Text on screen.
2. 3 more versions of the first line to test.
3. A phone shot list: where to film, what light, what to show close.

Copy the bones, not the ad. Their words and brand stay theirs. The beats, the length and the feel are fair game.

Unlock the rest of the guide, freeOne email. The rest opens right here, plus a bonus pack of examples.

Quick answers

Which brand is it?

A body care brand selling a treatment for small red bumps on the skin. The Ad Library link is in the remake kit, so you can watch it yourself.

How do you know it works?

We don't see their sales. But a brand doesn't keep paying for an ad for 565 days, and run 3 more copies of it, unless it sells.

Does it only work for body care?

No. It works for any product that fixes a problem people can see and didn't know had a name: skin, hair, teeth, even pet coats.

Do I need to film my face?

No. The original never shows a face. Hands, skin close-ups and text on screen do all the work.

If you want a head start

Get 2 free storyboards for your store

Send your store link. We pick your best-selling product, look at what's running longest in your category, and send you 2 storyboards for it: every shot, every line, ready to film or hand to a creator.

In your inbox within 2 working days. One pair per brand. No call needed.

If you want it done for you

We make these for your product

Everything on this page, done for you: we find the ads that last in your category and rebuild them for your product.

  • 9 video ads and 6 static ads, ready to test
  • A test plan: which 3 to launch first and when to cut
  • If none of the 9 videos beats your best ad within 14 days, you get 3 more hooks free.

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